We help publishers take control of their ad stack, grow programmatic revenue, and prepare for an AI-driven media landscape. 20+ years of experience. Zero vendor bias.
In ad tech, publishers’ interests often come second. We exist to change that. StratechMedia is an independent consultancy that works exclusively with publishers — never with vendors or buy-side platforms. That means our advice is always in your interest.
Hands-on ad tech advisory built for publishers who want clarity, better revenue, and a partner who speaks their language.
Your ad stack should work for you, not confuse you. We help publishers choose the right partners, cut underperformers, and build a setup that actually delivers.
Header bidding, direct deals, private marketplaces — we’ve run it all from the publisher side for 20+ years. We know what moves the needle.
Better eCPM, higher viewability, smarter floor pricing. We find the revenue you’re leaving on the table and help you capture it.
First time working with programmatic? We handle setup, SSP integration, and initial optimization so you can focus on content.
SSP, DSP, CMS, ad server — the choices are overwhelming. We evaluate what fits your traffic, content, and goals. No vendor bias.
AI is reshaping how content gets discovered and monetized. We help you prepare with structured data, semantic markup, and strategies for AI-driven distribution.
From the early days of display ads through the rise of programmatic to today’s AI disruption, we’ve been in it. That depth of experience means fewer surprises and better decisions for your business.
StratechMedia founded PublisherPact to give independent publishers a space for collaboration, shared knowledge, and collective strength. Because the best way to navigate a complex industry is together.
Common questions about StratechMedia and how we help publishers.
StratechMedia is a digital publishing consultancy founded by Susanne Sperling, based in Copenhagen. With 20+ years in ad tech and programmatic advertising, we help publishers navigate the digital media landscape, optimize their ad stack, and prepare for AI-driven content distribution.
We work with publishers of all sizes — from independent digital media companies to established media houses across Scandinavia and Europe. Whether you’re new to programmatic or optimizing an existing setup, we tailor our advice to your situation.
PublisherPact is StratechMedia’s broader initiative for the publisher community. It includes tools like Anseri (AI content assistant) and Publisher Agenten, plus the PublisherPact Network where publishers share knowledge and collaborate.
We audit your current ad setup, identify missed opportunities, and implement strategies like header bidding optimization, SSP consolidation, floor price tuning, and direct deal management. The goal: more revenue from every impression.
AI readiness means preparing your content and infrastructure for a world where AI reads, selects, and surfaces content. This includes structured data, semantic markup, content formatting for AI consumption, and understanding how AI search affects your traffic and revenue.
Email susanne@stratechmedia.com or call +45 40 53 67 31. We start with a conversation to understand your situation and identify where we can make the biggest impact.
No pitch deck needed. Tell us where you are and where you want to go — we’ll take it from there.