AI systems now read, evaluate and surface content to millions of people every day — without a single click. We help publishers and brands show up where it counts.
Most publishers only build the left side. We build both.
Where strategy turns into action — helping you adapt to a world where AI decides what gets seen
→Build & LaunchTurning strategy into real products, formats and revenue.
→You write. We transform. Articles become pillars, clusters, podcast and video — automatically. Built for publishers without time to do it all.
→ExecutionTurn insight into action — and make your content ready to be selected, not just published
→NetworkLearn how others are navigating the same shift — and what actually works
→KrimiNyt is our own media platform — built to test how content performs in a world where AI is part of the audience. We experiment with formats, distribution and monetization in real time. Not theory — practice.
See how we work →
The line between publishers and brands is disappearing. Today, the most relevant brands act like publishers — creating content, building audiences and earning attention over time. At the same time, publishers need to think more like brands — with stronger positioning, clearer value and sustainable business models.
PublisherPact sits at the intersection of the two.
Navigate a world where AI is part of your audience. We help you understand how your content gets selected, structure it for AI systems, and build new revenue models that work alongside — not against — the shift.
Explore publisher solutionsReach modern media audiences in formats that actually work. We connect brands with publishers and help you show up in the places where content gets selected — not just searched.
Explore brand solutionsAnseri shows you exactly how you show up in AI answers — and what it takes to become the source that gets selected, not just scraped.
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PublisherAgent helps you take what Anseri reveals and make your content ready to be selected — not just published.
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A network of publishers, media companies and brands sharing what works — and what doesn’t — in real time.
→From advisory to execution — helping publishers and brands adapt to a world where AI decides what gets seen.
→Common questions about PublisherPact and how we help publishers succeed in the age of AI.
PublisherPact helps publishers, media companies and brands adapt to a world where AI reads, selects and surfaces content. We provide tools like Anseri for AI visibility analytics, PublisherAgent for content optimization, the PublisherPact Network for peer learning, and StratechMedia for hands-on advisory.
AI systems like ChatGPT, Perplexity and Google AI Overviews now read, evaluate and surface content directly to users. This means your content needs to be optimized not just for human readers, but also for AI systems that decide what gets selected and cited.
Anseri is a content transformation service for publishers. You write the article — Anseri automatically turns it into a pillar, supporting clusters, a podcast episode and (soon) video. Everything is structured for AI visibility so your content gets cited, not just scraped.
PublisherAgent is Redaktions Radar — a tool that finds the stories no one else has written yet. It maps out the editorial landscape, identifies whitespace, and delivers story suggestions to your newsroom every morning at 06:00. Used by KrimiNyt from day one.
PublisherPact is founded by Susanne Sperling through StratechMedia, a digital publishing consultancy based in Copenhagen with 20+ years of experience in ad tech and programmatic advertising.
Contact us at susanne@stratechmedia.com or call +45 40 53 67 31. We start with a free consultation to understand your situation and identify how we can help you adapt to the AI shift.
Whether you’re a publisher, a media company or a brand — if your content isn’t visible to AI, it’s invisible to the people AI talks to. This is where you start.